The purpose of a Call to Action Statement is to persuade your audience into doing (or feeling) something that you intend. Whether you are marketing a product for the reader to buy, or requesting the reader to do something, you can maximize the outcome by with an effect Call to Action Statement. Persuasive essays often call for this type of statement as the point of the paper that your topic/thesis sentence and your body paragraph should support. Call to Action statements are found are in conclusion paragraphs, with purposes listed below. A good Call to Action Statement may be the difference between a mediocre paper and an excellent one. If you can convince your teacher to save electricity, you might have in turn convinced him/her that you deserve an A. Here are some tips towards an efficient Call to Action Statement.

• If you are asking the audience to answer to your Call to Action, you need to Keep It Simple, Silly (KISS). The easier it is to comply with your Call to Action, the more likely that you will get the results you are looking for. When it begins to become complicated, those who might have acted ideally will become dissuaded from its complexity or may even feel incapable of the action.
• Depending on the action, and in keeping it simple, you want to limit yourself to only a handful of “Calls to Action”. Too many statements make the focus or direction unclear. You do not want the reader to get overwhelmed with everything you are wanting them to do.
• What sounds more persuasive? “These could be saved with your help!” or “Click here!” The verb and tense that you choose can make a difference. Use impacting action verbs with active speech to get the most out of your verb.
• With a Call to Action, you are asking your audience to act accordingly to your recommendation. Do not forget to explain why your audience should follow your instructions. Provide a few statements of support (pros). Try and give the reader a reason to think they are on top, but avoid being deceitful. Within a persuasive essay, these details should be apparent enough that you do not need an entire paragraph to explain. You want the reader to feel that the action should be obvious from reading your paper.
• In an essay, your thesis or topic statement should go hand in hand with your Call to Action Statement. If your thesis statement is about how penguins are becoming endangered, do not provide your reader with the call to action to buy fuel efficient cars.
• If your Call to Action is in the form of a PowerPoint, Web Page, or other media, do not be afraid to think outside the box. Other forms of media provide you with room for creativity.

 


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