Whether you are taking an undergraduate business course or applying to a graduate business school, you will need to know how to write a strong business essay. Business essays are, in some respects, easier than a persuasive term paper because they are more informative and straightforward. They are, however, very technical and specific, containing business terms and imparting a keen understanding of how companies work.
Business essays are considered specialized essays. When writing one it is important to pick a convincing argument and to sound educated. For example, you might pick a topic like “the merger between Northwest and Delta airlines.” Once you pick a topic, you still need to come up with an argument. Research the topic; see what other business writers, economists, or advisors have to say about it. And then, based on the research and your opinion, pick a side. Your thesis may be something like “In the strained economy of the U.S., with gas prices at an all-time high, it was an intelligent decision for Northwest to merge with Delta.” Then, you need to substantiate you position.
A business essay features more than just your opinion. There are some essays, like literary analysis, where everything is based on convincing the reader of your opinion. A business essay is not like that, because all of the arguments are based on quantifiable data that can be easily accessed. If you are going to argue that the merger between the two airlines was positive, you need to know separate revenues, aggregated revenue and production costs. Some statistics on the number of customers utilizing the companies’ aircraft would also be beneficial. This essay requires a significant amount of research and business savvy, and if you do not take the time, your final product can suffer accordingly.
The business essay would benefit from the rewriting process. It is also perhaps one of the more mundane topics in college writing, presenting reams of data and row upon row of numbers. But, with an appropriate amount of preparation and a lot of source work, writing a business essay is just a matter of backing up an organized and informed opinion. For students considering business school, this might seem like an interesting project but for those just trying to pass a required business class, getting a little time-saving help from our company might just move you to the head of the class.